ClothesLine
ClothesLine
ClothesLine
Campus-focused, budget-friendly, and time-sensitive C2C clothes rental for college students.
Campus-focused, budget-friendly, and time-sensitive C2C clothes rental for college students.
Campus-focused, budget-friendly, and time-sensitive C2C clothes rental for college students.
Clothesline provides a sustainable alternative to one-time clothing purchases by enabling students to rent and lend event-specific outfits (e.g. halloween costumes) within their campus network —all without breaking the bank.
Clothesline provides a sustainable alternative to one-time clothing purchases by enabling students to rent and lend event-specific outfits (e.g. halloween costumes) within their campus network —all without breaking the bank.
Clothesline provides a sustainable alternative to one-time clothing purchases by enabling students to rent and lend event-specific outfits (e.g. halloween costumes) within their campus network —all without breaking the bank.
Duration
Duration
Duration
3 months
3 months
3 months
Role
Role
Role
Lead Product Designer
Lead Product Designer
Lead Product Designer
Team
Team
Team
2 Product Managers, 2 Product Designers, 5 Developers
2 Product Managers, 2 Product Designers, 5 Developers
2 Product Managers, 2 Product Designers, 5 Developers
Skills
Skills
Product design, User Research, Wireframing, Design System, Prototyping
Product design, User Research, Wireframing, Design System, Prototyping
Product design, User Research, Wireframing, Design System, Prototyping
Problem
Problem
Problem
College students lack reliable, time-sensitive, and affordable access to event-specific outfits (e.g. formal wear, Halloween costumes).
College students lack reliable, time-sensitive, and affordable access to event-specific outfits (e.g. formal wear, Halloween costumes).
College students lack reliable, time-sensitive, and affordable access to event-specific outfits (e.g. formal wear, Halloween costumes).
Students currently rely on borrowing from friends, thrifting, or expensive rental services that aren’t designed for their needs.
Students currently rely on borrowing from friends, thrifting, or expensive rental services that aren’t designed for their needs.
Students currently rely on borrowing from friends, thrifting, or expensive rental services that aren’t designed for their needs.
Solution
Solution
Solution
We designed a user-centric rental platform that help connect those in urgent need of outfits & those with extra clothes to spare for a relatively low price. The platform is available for college students only, and users are encouraged to pass the clothing items at designated on-campus locations. This maximizes user safety and allows for quick & convenient item pickup in between classes.
We designed a user-centric rental platform that help connect those in urgent need of outfits & those with extra clothes to spare for a relatively low price. The platform is available for college students only, and users are encouraged to pass the clothing items at designated on-campus locations. This maximizes user safety and allows for quick & convenient item pickup in between classes.
We designed a user-centric rental platform that help connect those in urgent need of outfits & those with extra clothes to spare for a relatively low price. The platform is available for college students only, and users are encouraged to pass the clothing items at designated on-campus locations. This maximizes user safety and allows for quick & convenient item pickup in between classes.
Event-driven rentals within college community
Event-driven rentals within college community
Event-driven rentals within college community
User testings showed that a combination of college community- (suggesting relevant renters) and occasion-driven modules engage and retain users the best.
User testings showed that a combination of college community- (suggesting relevant renters) and occasion-driven modules engage and retain users the best.
User testings showed that a combination of college community- (suggesting relevant renters) and occasion-driven modules engage and retain users the best.
Easily digestible listing info with social proof support
Easily digestible listing info with social proof support
Easily digestible listing info with social proof support
Listing page leverages social proof (e.g. listing popularity, past rental reviews) to improve user accountability and trust, encouraging engagement.
Listing page leverages social proof (e.g. listing popularity, past rental reviews) to improve user accountability and trust, encouraging engagement.
Listing page leverages social proof (e.g. listing popularity, past rental reviews) to improve user accountability and trust, encouraging engagement.
In-App Messaging with AI Prompts to Ensure Smooth Conversation
In-App Messaging with AI Prompts to Ensure Smooth Conversation
In-App Messaging with AI Prompts to Ensure Smooth Conversation
AI prompts help move conversations forward for users and encourage rentals.
AI prompts help move conversations forward for users and encourage rentals.
AI prompts help move conversations forward for users and encourage rentals.
Seamless Step-by-step Listing Upload
Seamless Step-by-step Listing Upload
Seamless Step-by-step Listing Upload
Listing uploads broken down into digestible steps on separate screens with progress bar, increasing upload completion rate.
Listing uploads broken down into digestible steps on separate screens with progress bar, increasing upload completion rate.
Listing uploads broken down into digestible steps on separate screens with progress bar, increasing upload completion rate.
Understand & Identify
01
Understand & Identify
01
Understand & Identify
01
Target Audience
Target Audience
Target Audience
On-campus college students who loves fashion.
On-campus college students who loves fashion.
On-campus college students who loves fashion.
Initial User Interviews
Initial User Interviews
Initial User Interviews
We conducted 8 semi-structured interviews with members of both our user groups to gain insight into their experience with prepping outfits for events, thrifting/ rental experiences, and wardrobe management.
We conducted 8 semi-structured interviews with members of both our user groups to gain insight into their experience with prepping outfits for events, thrifting/ rental experiences, and wardrobe management.
We conducted 8 semi-structured interviews with members of both our user groups to gain insight into their experience with prepping outfits for events, thrifting/ rental experiences, and wardrobe management.
Renters
Renters
Renters
have spare outfits in their closets and would like to make some extra money by lending out these outfits.
have spare outfits in their closets and would like to make some extra money by lending out these outfits.
have spare outfits in their closets and would like to make some extra money by lending out these outfits.
Borrowers
Borrowers
Borrowers
attend many events and are in constant need of one-time, event-specific outfits on short notice.
attend many events and are in constant need of one-time, event-specific outfits on short notice.
attend many events and are in constant need of one-time, event-specific outfits on short notice.
User Pain Points
User Pain Points
User Pain Points
Stressful Search for Last-minute Outfits
Stressful Search for Last-minute Outfits
Stressful Search for Last-minute Outfits
Students are often presented with an abundance of campus events and frequently need quick, last-minute outfits. Finding suitable attire in a limited amount of time can be stressful, expensive, and time-consuming.
Students are often presented with an abundance of campus events and frequently need quick, last-minute outfits. Finding suitable attire in a limited amount of time can be stressful, expensive, and time-consuming.
Students are often presented with an abundance of campus events and frequently need quick, last-minute outfits. Finding suitable attire in a limited amount of time can be stressful, expensive, and time-consuming.
Lack of Reliable Transportation from Campus
Lack of Reliable Transportation from Campus
Lack of Reliable Transportation from Campus
Many college students who live on campus don’t own a car, making travel to thrift stores or rental locations difficult, especially in cities like LA. Relying on Uber is costly, while public transportation can be slow or unsafe.
Many college students who live on campus don’t own a car, making travel to thrift stores or rental locations difficult, especially in cities like LA. Relying on Uber is costly, while public transportation can be slow or unsafe.
Many college students who live on campus don’t own a car, making travel to thrift stores or rental locations difficult, especially in cities like LA. Relying on Uber is costly, while public transportation can be slow or unsafe.
Limited Budget
Limited Budget
Limited Budget
College students on a limited budget can't afford to buy new outfits for every event. One-time purchases add up quickly, leading to wasted money and closet space as these outfits are rarely worn again.
College students on a limited budget can't afford to buy new outfits for every event. One-time purchases add up quickly, leading to wasted money and closet space as these outfits are rarely worn again.
College students on a limited budget can't afford to buy new outfits for every event. One-time purchases add up quickly, leading to wasted money and closet space as these outfits are rarely worn again.
Competitive Reviews
Competitive Reviews
Competitive Reviews
The competition has
NO COLLEGE CAMPUS FOCUS or URGENT SAME-DAY RENTAL possibility.
The competition has
NO COLLEGE CAMPUS FOCUS or URGENT SAME-DAY RENTAL possibility.
The competition has
NO COLLEGE CAMPUS FOCUS or URGENT SAME-DAY RENTAL possibility.
How might we...
How might we...
How might we...
Develop a trustworthy mobile platform to facilitate time-sensitive clothing rental between on-campus college students, prioritizing a seamless workflow for users to browse, select, and hand off clothing items with minimal efforts on both ends?
Develop a trustworthy mobile platform to facilitate time-sensitive clothing rental between on-campus college students, prioritizing a seamless workflow for users to browse, select, and hand off clothing items with minimal efforts on both ends?
Develop a trustworthy mobile platform to facilitate time-sensitive clothing rental between on-campus college students, prioritizing a seamless workflow for users to browse, select, and hand off clothing items with minimal efforts on both ends?
Product Opportunity
02
Product Opportunity
02
Product Opportunity
02
User Journey
User Journey
User Journey
Borrowers
Borrowers
Borrowers
Many borrowers want affordable and convenient outfit options but face challenges such as limited budget, last-minute needs, unstructured rental processes, and unreliable coordination, making it difficult for them to find and secure event-appropriate clothing on time.
Many borrowers want affordable and convenient outfit options but face challenges such as limited budget, last-minute needs, unstructured rental processes, and unreliable coordination, making it difficult for them to find and secure event-appropriate clothing on time.
Many borrowers want affordable and convenient outfit options but face challenges such as limited budget, last-minute needs, unstructured rental processes, and unreliable coordination, making it difficult for them to find and secure event-appropriate clothing on time.
Renters
Renters
Renters
Renters want to earn extra cash by renting out their clothes but face challenges such as uncertain demand, pricing difficulties, managing inquiries, and last-minute cancellations, making it frustrating and time-consuming to find reliable borrowers.
Renters want to earn extra cash by renting out their clothes but face challenges such as uncertain demand, pricing difficulties, managing inquiries, and last-minute cancellations, making it frustrating and time-consuming to find reliable borrowers.
Renters want to earn extra cash by renting out their clothes but face challenges such as uncertain demand, pricing difficulties, managing inquiries, and last-minute cancellations, making it frustrating and time-consuming to find reliable borrowers.
ClothesLine can help bridge the gap between borrowers and renters:
ClothesLine can help bridge the gap between borrowers and renters:
ClothesLine can help bridge the gap between borrowers and renters:
Help borrowers quickly find affordable event outfits while making it easier for renters to earn extra cash with minimal effort.
Help borrowers quickly find affordable event outfits while making it easier for renters to earn extra cash with minimal effort.
Help borrowers quickly find affordable event outfits while making it easier for renters to earn extra cash with minimal effort.
Prioritization Matrix
Prioritization Matrix
Prioritization Matrix
Which features should we prioritize in our limited 10 week sprint time?
Which features should we prioritize in our limited 10 week sprint time?
Which features should we prioritize in our limited 10 week sprint time?
Based on the user pain points and opportunities that we derived from the user journey maps, we brainstormed potential features that would serve our project objective. However, due to the 10-week time constraints, we used an effort/impact matrix to prioritize the features to include in our minimum viable product (MVP).
Based on the user pain points and opportunities that we derived from the user journey maps, we brainstormed potential features that would serve our project objective. However, due to the 10-week time constraints, we used an effort/impact matrix to prioritize the features to include in our minimum viable product (MVP).
Based on the user pain points and opportunities that we derived from the user journey maps, we brainstormed potential features that would serve our project objective. However, due to the 10-week time constraints, we used an effort/impact matrix to prioritize the features to include in our minimum viable product (MVP).
Design Explorations
03
Design Explorations
03
Design Explorations
03
Low-Fidelity
Low-Fidelity
Low-Fidelity
Initial High-Fidelity
Initial High-Fidelity
Initial High-Fidelity
But is this enough for our users?
But is this enough for our users?
But is this enough for our users?
Design Iterations
04
Design Iterations
04
Design Iterations
04
I recruited 20 users and went through 3 rounds of user tests in the app design process, which provided valuable insights nad feedback that helped with iterations and improvements of my interfaces.
I recruited 20 users and went through 3 rounds of user tests in the app design process, which provided valuable insights nad feedback that helped with iterations and improvements of my interfaces.
I recruited 20 users and went through 3 rounds of user tests in the app design process, which provided valuable insights nad feedback that helped with iterations and improvements of my interfaces.
On-campus Event & Testing
On-campus Event & Testing
On-campus Event & Testing
Many borrowers want affordable and convenient outfit options but face challenges such as limited budget, last-minute needs, unstructured rental processes, and unreliable coordination, making it difficult for them to find and secure event-appropriate clothing on time.
Many borrowers want affordable and convenient outfit options but face challenges such as limited budget, last-minute needs, unstructured rental processes, and unreliable coordination, making it difficult for them to find and secure event-appropriate clothing on time.
Many borrowers want affordable and convenient outfit options but face challenges such as limited budget, last-minute needs, unstructured rental processes, and unreliable coordination, making it difficult for them to find and secure event-appropriate clothing on time.
150+
150+
150+
interest form signups
interest form signups
interest form signups
20
20
20
sample users
sample users
sample users
3
3
3
rounds of testing
rounds of testing
rounds of testing
Design Iterations
Design Iterations
Design Iterations
Listing card is a fundamental part of the platform and needed targeted efforts.
Listing card is a fundamental part of the platform and needed targeted efforts.
Listing card is a fundamental part of the platform and needed targeted efforts.
17 out of 20 sampled users expressed hope for better product overview section...
17 out of 20 sampled users expressed hope for better product overview section...
17 out of 20 sampled users expressed hope for better product overview section...
Final Design Showcase
05
Final Design Showcase
05
Final Design Showcase
05
Design System
Design System
Design System
Since this is a fast-moving project with a limited timeline, I couldn’t spend months developing a complete design system. Instead, I slowly build up a repository of the small, reusable components that we used in our designs. As we iterated the product, I created a visual audit for the project, and slowly built up a simple design system.
Since this is a fast-moving project with a limited timeline, I couldn’t spend months developing a complete design system. Instead, I slowly build up a repository of the small, reusable components that we used in our designs. As we iterated the product, I created a visual audit for the project, and slowly built up a simple design system.
Since this is a fast-moving project with a limited timeline, I couldn’t spend months developing a complete design system. Instead, I slowly build up a repository of the small, reusable components that we used in our designs. As we iterated the product, I created a visual audit for the project, and slowly built up a simple design system.
Final Screens
Final Screens
Final Screens
Onboarding
Onboarding
Onboarding
Browsing
Browsing
Browsing
Product Listing & Favorites
Product Listing & Favorites
Product Listing & Favorites
Upload Listings
Upload Listings
Upload Listings
In-app Messaging
In-app Messaging
In-app Messaging
Profile
Profile
Profile
Reflection
06
Reflection
06
Reflection
06
Keep Product’s Market Differentiator in Mind through Iterations
Keep Product’s Market Differentiator in Mind through Iterations
Keep Product’s Market Differentiator in Mind through Iterations
I learned the importance of clearly communicating ClothesLine’s core value: campus-centered, event-driven clothing rentals. Many initial design challenges stemmed from failing to highlight this unique identity, leading to user confusion and reduced engagement. By refocusing each iteration on enhancing clarity, personalization, and community connection, I ensured the final design resonated directly with user expectations and strengthened ClothesLine’s distinct market position.
I learned the importance of clearly communicating ClothesLine’s core value: campus-centered, event-driven clothing rentals. Many initial design challenges stemmed from failing to highlight this unique identity, leading to user confusion and reduced engagement. By refocusing each iteration on enhancing clarity, personalization, and community connection, I ensured the final design resonated directly with user expectations and strengthened ClothesLine’s distinct market position.
I learned the importance of clearly communicating ClothesLine’s core value: campus-centered, event-driven clothing rentals. Many initial design challenges stemmed from failing to highlight this unique identity, leading to user confusion and reduced engagement. By refocusing each iteration on enhancing clarity, personalization, and community connection, I ensured the final design resonated directly with user expectations and strengthened ClothesLine’s distinct market position.
See More of My Work
See More of My Work
See More of My Work
